Instagram Head-to-Head Report
Xbox
@xbox
PlayStation
PlayStation
@playstation
22M
Followers
3.3
Posts per week
6.1K
Engagement per post
6.1K
Xbox
vs.
PlayStation
2.5K
2.5K
Engagement per post
24M
Followers
5.1
Posts per week
Engagement per post
Key Insights
Xbox takes the trophy for receiving 2.49x more engament per post than PlayStation
Whoa, Xbox! 🚀 PlayStation is gaining friends like they're handing out candy! Might be time to shake things up and make some new pals.
Take note, PlayStation! You've got some comments rolling in, but Xbox seems to have a slightly louder cheering section. Ready to kick off a deeper conversation? 🎙
Top Performing Posts
Dive into posts with the highest engagement to spot trends like colors, image patterns, copy, and hashtags for content and design ideas that will keep your posts current and engaging.
xbox
Xbox
257Likes • 32 Comments
This Week on Xbox we're looking back at This Year on Xbox.
Join us: xbx.lv/4aBQdsw
Xbox
343Likes • 23 Comments
Are you free right now?
Great! Let's get you caught up on This Week on Xbox: https://xbx.lv/4atTHNF
vs.
PlayStation
PlayStation
285Likes • 36 Comments
Naraka: Bladepoint is now on PlayStation Tournaments for PS5!
Compete in 1-on-1 matches for in-game Honor Medals and prizes! Learn more: https://playst.cc/3RPZoOM
PlayStation
362Likes • 35 Comments
Earn a digital memento of the festive season, bring vintage style to your collectable collection and solve some brain teasers as part of this month's PlayStation Stars campaign.
Full details: play.st/3S3jUve
Activity
Activity is all about how often you’re engaged with your followers through posts. Finally, a way to stay active without going to the gym.
Post Per Day
Posting multiple times per day gives you more chances to get in front of your followers. But beware—more isn’t always more and can lead to follower fatigue.
Xbox
PlayStation
Benchmark
Xbox
0.43
PlayStation
1
Benchmark
0.72
Days per Week with Post
Posting at least once a day helps companies stay consistent, relevant, and top of mind for your followers.
Xbox
PlayStation
Benchmark
Xbox
3.3day
PlayStation
5.1day
Benchmark
3.8day
Percentage of Posts with Links
Links are helpful engagement hooks because they give followers a reason to stop and click when they might otherwise scroll right past a photo or status update.
Xbox
PlayStation
Benchmark
Xbox
0.14
PlayStation
0.18
Benchmark
46
Engagement
Engagement measures how much your followers are interacting with your content. You can have all the followers in the world, but if they don’t engage with your content, your social media efforts won’t pay off.
Engagement Total per Post
Higher engagement totals help more people see your content. When it comes to likes and comments, more is always better.
Xbox
PlayStation
Benchmark
Xbox
6.1K
PlayStation
2.5K
Benchmark
91
Engagement Rate
Engagement rate evens the playing field between companies with varying audience sizes. A higher engagement rate means you’re posting content that excites your followers.
Xbox
PlayStation
Benchmark
Xbox
0.026
PlayStation
0.0099
Benchmark
0.06
Audience
Who’s behind the likes and comments? Find out by delving into your followers.
Followers
One follower that engages with your social posts is worth more than dozens who don’t, so strive to build relationships with users through relevant and engaging content.
Xbox