Instagram Head-to-Head Report
McDonald’s
@mcdonalds
Burger King
Burger King
@burgerking
5.1M
Followers
2.3
Posts per week
54K
Engagement per post
54K
McDonald’s
vs.
Burger King
3.3K
3.3K
Engagement per post
2M
Followers
3.3
Posts per week
Engagement per post
Key Insights
McDonald’s takes the trophy for receiving 16.18x more engament per post than Burger King
Whoa, Burger King! 🚀 McDonald’s is gaining friends like they're handing out candy! Might be time to shake things up and make some new pals.
Take note, Burger King! You've got some comments rolling in, but McDonald’s seems to have a slightly louder cheering section. Ready to kick off a deeper conversation? 🎙
Top Performing Posts
Dive into posts with the highest engagement to spot trends like colors, image patterns, copy, and hashtags for content and design ideas that will keep your posts current and engaging.
mcdonalds
McDonald’s
30K Likes • 1.2K Comments
there’s a little mcnugget in everyone…and there’s a mcnugget buddy in every box
McDonald’s
38K Likes • 837 Comments
almost forgot to introduce you to the mcnugget legend aka the beloved golden icon of frost way. did u get him yet?
vs.
Activity
Activity is all about how often you’re engaged with your followers through posts. Finally, a way to stay active without going to the gym.
Post Per Day
Posting multiple times per day gives you more chances to get in front of your followers. But beware—more isn’t always more and can lead to follower fatigue.
McDonald’s
Burger King
Benchmark
McDonald’s
0.33
Burger King
0.47
Benchmark
0.66
Days per Week with Post
Posting at least once a day helps companies stay consistent, relevant, and top of mind for your followers.
McDonald’s
Burger King
Benchmark
McDonald’s
1.9day
Burger King
3.3day
Benchmark
3.9day
Hashtags per Post
Relevant hashtags in posts mean more chances for your post to be seen through hashtag searches and by hashtag followers. Note that relevant hashtags are better than more hashtags.
McDonald’s
Burger King
Benchmark
McDonald’s
0.2
Burger King
0.29
Benchmark
1.8
Engagement
Engagement measures how much your followers are interacting with your content. You can have all the followers in the world, but if they don’t engage with your content, your social media efforts won’t pay off.
Engagement Total per Post
Higher engagement totals help more people see your content. When it comes to likes and comments, more is always better.
McDonald’s
Burger King
Benchmark
McDonald’s
54K
Burger King
3.3K
Benchmark
360
Engagement Rate
Engagement rate evens the playing field between companies with varying audience sizes. A higher engagement rate means you’re posting content that excites your followers.
McDonald’s
Burger King
Benchmark
McDonald’s
1.1
Burger King
0.17
Benchmark
0.47
Comments per Post
Comments amplify your reach by increasing the likelihood of appearing in the Explore feed. Instagram users can also tag their friends in comments, which can help your content be seen by more people.
McDonald’s
Burger King
Benchmark
McDonald’s
1.3K
Burger King
101
Benchmark
12
Audience
Who’s behind the likes and comments? Find out by delving into your followers.
Followers
One follower that engages with your social posts is worth more than dozens who don’t, so strive to build relationships with users through relevant and engaging content.
McDonald’s
Burger King
McDonald’s
5.1M
Burger King
2M
Follower to Following Ratio
When you have more accounts following you than you follow, the high ratio tells potential followers that your content and brand are widely trusted.
McDonald’s