Instagram Head-to-Head Report
Swiggy
@swiggyindia
Zomato
Zomato
@zomato
484K
Followers
3.3
Posts per week
28K
Engagement per post
28K
Swiggy
vs.
Zomato
89K
89K
Engagement per post
895K
Followers
2.8
Posts per week
Engagement per post
Key Insights
Zomato takes the trophy for receiving 3.14x more engament per post than Swiggy
Whoa, Swiggy! 🚀 Zomato is gaining friends like they're handing out candy! Might be time to shake things up and make some new pals.
Round of applause to Zomato & Swiggy! 🎉 Your audiences seem equally eager to chat. It's always great to see brands that get people talking!
Top Performing Posts
Dive into posts with the highest engagement to spot trends like colors, image patterns, copy, and hashtags for content and design ideas that will keep your posts current and engaging.
swiggyindia
vs.
Zomato
Zomato
3.2K Likes • 28 Comments
gauravkpoor this is to tell everyone that Zomaland Delhi is on 16th and 17th and Gaurav Kapoor will be there on 17th. Tickets in bio 🎟️
Zomato
3.9K Likes • 82 Comments
career update: joined the faculty at cadbury5star_india’s Nothing University
Activity
Activity is all about how often you’re engaged with your followers through posts. Finally, a way to stay active without going to the gym.
Post Per Day
Posting multiple times per day gives you more chances to get in front of your followers. But beware—more isn’t always more and can lead to follower fatigue.
Swiggy
Zomato
Benchmark
Swiggy
0.47
Zomato
0.4
Benchmark
0.66
Days per Week with Post
Posting at least once a day helps companies stay consistent, relevant, and top of mind for your followers.
Swiggy
Zomato
Benchmark
Swiggy
3.3day
Zomato
2.8day
Benchmark
3.9day
Hashtags per Post
Relevant hashtags in posts mean more chances for your post to be seen through hashtag searches and by hashtag followers. Note that relevant hashtags are better than more hashtags.
Swiggy
Zomato
Benchmark
Swiggy
0
Zomato
0
Benchmark
1.8
Engagement
Engagement measures how much your followers are interacting with your content. You can have all the followers in the world, but if they don’t engage with your content, your social media efforts won’t pay off.
Engagement Total per Post
Higher engagement totals help more people see your content. When it comes to likes and comments, more is always better.
Swiggy
Zomato
Benchmark
Swiggy
28K
Zomato
89K
Benchmark
360
Engagement Rate
Engagement rate evens the playing field between companies with varying audience sizes. A higher engagement rate means you’re posting content that excites your followers.
Swiggy
Zomato
Benchmark
Swiggy
5.8
Zomato
9.9
Benchmark
0.47
Comments per Post
Comments amplify your reach by increasing the likelihood of appearing in the Explore feed. Instagram users can also tag their friends in comments, which can help your content be seen by more people.
Swiggy
Zomato
Benchmark
Swiggy
269
Zomato
263
Benchmark
12
Audience
Who’s behind the likes and comments? Find out by delving into your followers.
Followers
One follower that engages with your social posts is worth more than dozens who don’t, so strive to build relationships with users through relevant and engaging content.
Swiggy