Instagram Head-to-Head Report

484K

Followers

3.3

Posts per week

28K

swiggyindia logo

Swiggy

vs.
https://cdn.gro.care/93308f31413f_1702881723581.jpeg logo

Zomato

89K

trophy

895K

Followers

2.8

Posts per week
Engagement per post

Key Insights

Zomato takes the trophy for receiving 3.14x more engament per post than Swiggy
Whoa, Swiggy! 🚀 Zomato is gaining friends like they're handing out candy! Might be time to shake things up and make some new pals.
Round of applause to Zomato & Swiggy! 🎉 Your audiences seem equally eager to chat. It's always great to see brands that get people talking!

Top Performing Posts

Dive into posts with the highest engagement to spot trends like colors, image patterns, copy, and hashtags for content and design ideas that will keep your posts current and engaging.

swiggyindia

ENGAGEMENT TOTAL

1411

ENGAGEMENT RATE

0.29%

VIEW POST
swiggyindia logo

Swiggy

Post Image

1.4K Likes • 50 Comments

aaj ki taaza khabar 🥰
ENGAGEMENT TOTAL

2323

ENGAGEMENT RATE

0.48%

VIEW POST
swiggyindia logo

Swiggy

Post Image

2.2K Likes • 75 Comments

masti nahi rukni chahiye 💃

Zomato

ENGAGEMENT TOTAL

3192

ENGAGEMENT RATE

0.36%

VIEW POST
zomato logo

Zomato

Post Image

3.2K Likes • 28 Comments

gauravkpoor this is to tell everyone that Zomaland Delhi is on 16th and 17th and Gaurav Kapoor will be there on 17th. Tickets in bio 🎟️
ENGAGEMENT TOTAL

3947

ENGAGEMENT RATE

0.44%

VIEW POST
zomato logo

Zomato

Post Image

3.9K Likes • 82 Comments

career update: joined the faculty at cadbury5star_india’s Nothing University

Activity

Activity is all about how often you’re engaged with your followers through posts. Finally, a way to stay active without going to the gym.

Post Per Day

Posting multiple times per day gives you more chances to get in front of your followers. But beware—more isn’t always more and can lead to follower fatigue.
swiggyindia logo
zomato logo
benchmark logo
Swiggy
0.47
Zomato
0.4
Benchmark
0.66

Days per Week with Post

Posting at least once a day helps companies stay consistent, relevant, and top of mind for your followers.
swiggyindia logo
zomato logo
benchmark logo
Swiggy
3.3day
Zomato
2.8day
Benchmark
3.9day

Hashtags per Post

Relevant hashtags in posts mean more chances for your post to be seen through hashtag searches and by hashtag followers. Note that relevant hashtags are better than more hashtags.
swiggyindia logo
zomato logo
benchmark logo
Swiggy
0
Zomato
0
Benchmark
1.8

Engagement

Engagement measures how much your followers are interacting with your content. You can have all the followers in the world, but if they don’t engage with your content, your social media efforts won’t pay off.

Engagement Total per Post

Higher engagement totals help more people see your content. When it comes to likes and comments, more is always better.
swiggyindia logo
zomato logo
benchmark logo
Swiggy
28K
Zomato
89K
Benchmark
360

Engagement Rate

Engagement rate evens the playing field between companies with varying audience sizes. A higher engagement rate means you’re posting content that excites your followers.
swiggyindia logo
zomato logo
benchmark logo
Swiggy
5.8
Zomato
9.9
Benchmark
0.47

Comments per Post

Comments amplify your reach by increasing the likelihood of appearing in the Explore feed. Instagram users can also tag their friends in comments, which can help your content be seen by more people.
swiggyindia logo
zomato logo
benchmark logo
Swiggy
269
Zomato
263
Benchmark
12

Audience

Who’s behind the likes and comments? Find out by delving into your followers.

Followers

One follower that engages with your social posts is worth more than dozens who don’t, so strive to build relationships with users through relevant and engaging content.
swiggyindia logo
zomato logo
Swiggy
484K
Zomato
895K
0